MOLLY BURCHARD
B R A N D I N G
CONSULTING
The most important stage in the process of branding is conducting a consultation with the client. During this process, M.Burchard Designs meets with the client to understand the company's culture, target customer, and vision. This knowledge helps M.Burchard Designs understand how to design the work that will meet the clients current needs, attract the correct audience, and enhance the underlying essence of the team behind the business.
ENHANCE YOUR BRAND IMAGE
MEET YOUR NEEDS
ATTRACT THE CORRECT AUDIENCE
LOGOS
The second step in the process is creating a logo that embodies the business. This is done using the information gained during the consultation. As seen to the right, logos for the same company can go through many stages and styles before the desired image is found. The colors, fonts, and stylistic aspects of the logo all have psychological effects on the viewer so understanding how the company wants its target demographic to feel is very important.
BRAND-BOARDS
After consultation, M.Burchard Designs creates a Brand Board with this knowledge of the client company. A Brand Board works as a style guide for the brand. It consists of four parts, Brand Logos, Brand Colors, Brand Textures, and Brand Fonts. The company uses these colors, textures, fonts, and logos in all of its visuals elements (invitations, blog posts, product packaging etc.) to increase brand consistency.
BRAND FONTS
Brand fonts are the "voice" and "tone" of your company. Rounded fonts are more playful, youthful, and fun. Bolder fonts grab attention and are "louder" to the viewer. M.Burchard designs help find the perfect voice for your brand and customer.
BRAND COLORS
Colors have many psychological effects on a viewer's mood. For example, blues can increase levels of trust while reds can increase feelings of desire, passion, and also danger. Being selective and repetitive is important when it comes to the brand image.
BRAND TEXTURES
Brand Textures are used for wrapping paper, backgrounds, tags, and fabrics. Typically, each company receives one company-specific unique texture hand-created by a designer to be used throughout their business.
BRAND LOGOS
Alterations of the original logo are created within the brand board to be used for various occasions. This increases the variety of the brand logo without losing consistency.
ILLUSTRATION
Illustrations are an extension of the brand and can form the image of mascots, advertisements, and product packaging. Illustrations can vary in style drastically depending on your brand image.
BRAND EXAMPLES
PRICING
CONSULTATION (FREE)
BRAND LOGO ($300 - $500)
LOGO REVISIONS ($50)
BRAND BOARD ($1000)
INCLUDES-
Brand logo with 2-5 alterations of brand logos
3-5 brand colors
Downloads of brand fonts
A unique brand pattern / texture
ILLUSTRATIONS-
Price alters depending on level of complexity